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What if I invested instead of buying the Air Jordan 1?
$65 in April 1985
You spent on Air Jordan 1:
$65
One-time purchase
If invested in S&P 500:
$1,916
As of December 2025
2,848.3%
Total Return
$1,851
Profit
40 years and 8 months
Time Period
About the Air Jordan 1
The sneaker that started the billion-dollar Air Jordan empire.
๐ก Fun Fact: Nike was fined $5,000 per game by the NBA for the 'banned' colorway. They paid it gladly for the publicity.
The Math ๐
Original price:$65
Released:April 1985
Investment period:40 years and 8 months
Current value:$1,916
Total gain:+2,848.3%