What if you invested instead of buying... 🤔
See how much money you could have made by putting your cash into the S&P 500 instead of buying iconic products.
What if I invested instead of buying...
Price
$499
Year
2007
🏆 Biggest Missed Opportunities
These purchases would have made you the most money
📦 One-Time Purchases
What if you invested instead of buying these iconic products?
First iPhone
$499 in 2007
Would be worth today:
$2,031
First Macintosh
$2,495 in 1984
Would be worth today:
$80,504
First iPad
$499 in 2010
Would be worth today:
$2,514
First Tesla Roadster
$98,950 in 2008
Would be worth today:
$467,803
Sony PlayStation 2
$299 in 2000
Would be worth today:
$1,235
Nintendo Switch
$299 in 2017
Would be worth today:
$741
Original Xbox
$299 in 2001
Would be worth today:
$1,527
First AirPods
$159 in 2016
Would be worth today:
$413
First iPod
$399 in 2001
Would be worth today:
$2,145
First Kindle
$399 in 2007
Would be worth today:
$1,682
Oculus Rift
$599 in 2016
Would be worth today:
$1,733
Air Jordan 1
$65 in 1985
Would be worth today:
$1,916
Levi's 501 Jeans
$35 in 1980
Would be worth today:
$1,580
Rolex Submariner
$2,850 in 1985
Would be worth today:
$88,204
Ford Mustang
$2,368 in 1964
Would be worth today:
$105,265
Volkswagen Beetle
$1,839 in 1968
Would be worth today:
$67,527
Porsche 911
$6,500 in 1965
Would be worth today:
$264,939
DeLorean DMC-12
$25,000 in 1981
Would be worth today:
$1,001,351
Sony Walkman
$200 in 1979
Would be worth today:
$9,404
Commodore 64
$595 in 1982
Would be worth today:
$29,772
Atari 2600
$199 in 1977
Would be worth today:
$9,213
Nintendo NES
$199 in 1985
Would be worth today:
$5,668
Tesla Model S
$57,400 in 2012
Would be worth today:
$263,846
Tesla Model 3
$35,000 in 2017
Would be worth today:
$83,457
🔄 Monthly Subscriptions & Habits
What if you invested your monthly expenses instead?
World of Warcraft Subscription
$15/mo since 2004
Would be worth today:
$12,330
Pack-a-Day Cigarette Habit
$210/mo since 1985
Would be worth today:
$760,307
Netflix Subscription
$8/mo since 2007
Would be worth today:
$5,573
Spotify Premium
$10/mo since 2011
Would be worth today:
$4,155
Gym Membership
$50/mo since 2000
Would be worth today:
$56,270
Daily Starbucks Latte
$150/mo since 2000
Would be worth today:
$168,811
Xbox Live Gold
$10/mo since 2002
Would be worth today:
$9,600
Amazon Prime
$8/mo since 2005
Would be worth today:
$6,663
Hulu Subscription
$8/mo since 2010
Would be worth today:
$3,624
LinkedIn Premium
$30/mo since 2005
Would be worth today:
$23,618
Cable TV Subscription
$50/mo since 1985
Would be worth today:
$181,026
Blockbuster Rentals
$20/mo since 1990
Would be worth today:
$47,085
Magazine Subscriptions
$25/mo since 1985
Would be worth today:
$90,513
Weekly Lottery Tickets
$40/mo since 1990
Would be worth today:
$94,170
Weekly Six-Pack
$40/mo since 1985
Would be worth today:
$144,820
Golf Club Membership
$300/mo since 1990
Would be worth today:
$706,276
📊 How It Works
We use historical S&P 500 data from Professor Robert Shiller to calculate what your investment would be worth today, including dividend reinvestment.
Take the Purchase Price
We use the original price of the product at launch date.
Invest in S&P 500
We calculate growth using real total return data with dividends reinvested.
See What You Missed
Discover the opportunity cost of your purchase decisions.